There’s something quietly powerful about dressing like you mean it.
It’s not about being seen. It’s about being felt. The kind of confidence that comes from pulling on a perfectly tailored pleated skort, slipping into a structured vest, or tying a silk ribbon in your ponytail—not because you're headed to the course, but because it's Monday, and you woke up feeling like your future self.
At Fair Liar, we’re here for the woman who moves with intention. She doesn’t wait for the weekend to feel her best and doesn’t believe in saving her favorite outfits “for later.” She brings elegance to her daily life—whether hitting the fairway, grabbing matcha with friends, or making boss moves in the boardroom. Golf may be where we started. But this? This is a lifestyle.
Built for Beauty, Made to Move
When we design our collections, we start with functionality—but we finish with femininity. The Fair Liar woman is graceful and bold. She doesn’t compromise comfort for aesthetics, and she never blends in. Think performance fabrics that stretch with your swing, crisp collars that hold their structure all day, and thoughtful details—like a pearl button or a satin bow—that turn heads without trying.
Our silhouettes are inspired by classic elegance, but our spirit? Entirely modern.
Because Style Is a Sport
You know that feeling after a long putt sinks just right? That tiny exhale. That internal “yes.” That’s the vibe we’re chasing daily, not just on the green.
We believe personal style is a sport of its own. It requires discipline, curiosity, and a willingness to stand out. It’s why we blend heritage design with an effortlessly chic street-style edge. Why we believe your tennis sweater should be just as at home at brunch as it is on the back nine. You’re not just getting dressed. You’re dressing for the life you’re building.
The New Power Outfit
Forget the old rules. Power dressing isn’t stiff suiting and corporate heels. Power dressing is a pleated mini with a turtleneck crop. It’s a pastel polo under a trench coat. It’s feminine, tailored, and unapologetically yours.
We see a generation of women rewriting what ambition looks like. They're showing up with grace and grit. With softness and strength. With lip gloss and a driver in hand. And they want wardrobes that meet them where they are—on the go, in the moment, and always looking forward.
Off the Course, On Your Game
Fair Liar is about embracing every version of yourself. The golfer. The creative. The entrepreneur. The best friend. The woman with range. Whether you’re swinging clubs or setting goals, our pieces are designed to move with you. They’re not just for one kind of woman—they’re for every woman who’s ready to live beautifully, live boldly, and maybe even hit a birdie or two along the way.
Because life isn’t always about the score. Sometimes it’s just about showing up—and looking good while you do.
Follow the movement. Dress like you mean it. @fairliarusa
