Founded in 2017 in the heart of South Korea, we set out to redefine what golfwear could be — sophisticated, functional, and made for women who bring style to the course as effortlessly as they bring their swing.
For the golfers who value sophistication, we make high-end golfwear with premium performance fabrics, standout fits, and quality you can feel. And we're always pushing to deliver more — more style, more function, more reasons to love the game.
And until the fairways are filled with even more sophisticated women, we'll keep designing beautiful clothes that empower them.
Jeena Yoon,
Founder, CEO
What does 
mean?
The name is a twist — part "Fairway", part "Liar" — a nod to the unexpected charm that comes alive on the course. We're not just sportswear. We're here to be part of a healthier, more luxurious golf lifestyle.
From Factory to Field
Key details of materials
- Anti-bacterial
- UV Protection
- Aero Cool
- Wrinkle Recovery
- Quick-Drying
- 2-Way Stretch
- Waterproof
- ECOVERO Environmentally friendly materials
Authentic Design
Our designs are original and protected with patent registrations, making each piece uniquely ours. Every detail is created with intention — built for performance on the course and refined style beyond it.
Seoul Craftmanship
The majority of our collections are produced in South Korea, where every piece is carefully quality-checked by our internal team. We also source materials worldwide — from fine fabrics to pearls, tweed, and more — to ensure the highest standard.
Pro Standard
Our commitment to performance is demonstrated on the course. Fair Liar has served as the official sponsor of professional golfers such as Chun In-Gee, Jung Ji Yu, Im Seung Un, and others during their competitive seasons — proving that every piece meets the highest standards of athletic performance.
